Aboutamazon.com
visual production/post production coordination/design collaboration
Responsible for building a freelance network of creatives capable to capture world class photographs and video of Amazon’s myriad companies, employees, developing technologies and physical events since 2020. Unique to Amazon it is also a large part of my current role to consolidate images from across Amazon’s umbrella of companies for use in external communications by the parent brand. Implemented a DAM to centralize the sharing of images and content across the company and built workflows to engage creatives directly as often as possible to avoid overage costs from engaging production and design agencies unless a project demands third party assistance.
AMAZON - SAAS
testing & implementation of immersive storytelling with high quality visuals & design
In 2024 Amazon management expressed a desire to improve the immersive storytelling capabilities of the companies external communications. Our team led the discovery, experimentation and implementation of a 3rd party software solution to improve this capability a at a very reasonable price point to integrate with existing creative capabilities.
AMAZON - Event Coverage/News Coordination
Storytelling lead, Design lead
Creative lead for all external publication of stories related to a High Value Event for Amazon’s operations teams. Led production of still & video assets and coordinated with our in house design team and a 3rd party design agency for graphic and design treatment across the event and all content published related to the event.
AMAZON - External Communications
Storytelling, Design & Corporate Communication
Creative lead for original visual creation and working with different corporate teams to identify storytelling opportunities. Some video/photo needs are outsourced to third party production companies and some are done in-house depending on information security needs. Visual approach to corporate storytelling has been internally tested to greatly increase viewer sentiment and retention of information with this type of work. Visuals used on the main page, promotional materials and social campaigns.
Employee Story/Career Opportunities - Juwan
Employee Story/Career Opportunities - Abel
AMAZON - Social visuals for paid and organic social campaigns
Storytelling input, still production lead
Led story identification and production for a paid Amazon campaign to reach specific audiences with highly visual content to deliver messaging identified through research to raise company reputation. Major responsibilities in this campaign were hiring photographers in several locations to build a cohesive and effective collection of images to lead the social, broadcast, and digital advertising.
Localized Storytelling - Amazon
Story Identification - Production Coordination - Design input
Member of a team responsible for brainstorming and identifying storytelling opportunities to rebrand Amazon within specific communities. Responsible for coordinating production of both video and still visuals and collaborating with a small team to design both the internal and external presentation modules for a national social media, online, and web marketing campaign.
Localized Storytelling - Amazon
Social media support w/ original visuals
Lead for production of original photography to support social media landing tiles and splash pages to draw viewers into video and landing pages to support a push to raise awareness of the positive economic effects of a global company on a local economy.
Social was used mainly for paid marketing campaigns to target specific audiences with relevant messaging.
Future Forward - Climate Pledge/Amazon
Storytelling advice/production assistance/Still Photography coordination
Documentary series commissioned by the Climate Pledge to highlight companies that are part of the pledge and the work they are doing to decrease carbon emissions. I helped the team responsible for creating this project to identify companies or approaches within the Climate Pledge environment that would lend themselves to either a compelling storyline or compelling visuals that would drive effective storytelling.
Future Forward: Landing Page
Climate Next - Amazon
Storytelling advice/production assistance/Still photography coordination
Prime Video series and associated social media content to highlight how companies are using Amazon Web Services (AWS) as a foundation to fight climate change using technology. I was responsible for helping to choose and brainstorm stories and subjects for the series and and assigning production teams to make sure there was high quality visual coverage of each episode. Coordinated post-production and publishing strategy with stakeholder team & Prime Video.
Project Greenland - Reuters
Large project published as a special report by Reuters about the climate science taking place in Greenland the summer of 2018. I conceived, researched, pitched, planned logistics for, photographed, shot video and drone footage while reporting this multi-part story that went on to win a Webby award and first place in the large project category of both Pictures of the Year International and Best of Photojournalism. The piece involved several trips to Greenland both with NASA flying above the country and scientists on the ground as they studied glaciers and their interaction with the ocean. The goal was to explain how science is working hard to improve existing climate modeling around sea level rise by studying the massive Greenland Ice Sheet.
Project Greenland Main Splash Page
Stony Coral Tissue Loss disease - Reuters
Long term project documenting an unidentified disease that has wreaked havoc on the Florida Reef Tract and began jumping to islands throughout the Caribbean in the summer of 2019. Reuters was the first to widely report this story and brought much needed attention to a disease that is actually a more dangerous threat to coral reefs than much more widely covered bleaching events. To execute coverage of this story I became certified to SCUBA dive and learned underwater photography and video to execute the visuals. I conceived, researched, pitched, planned logistics for, photographed and shot video while reporting this story as the only journalist in the field. I also coordinated photographs and video from a freelancer for an additional story to add context.
Stony Coral Tissue Loss Disease Main Story
The Hot list - Reuters
Worked with journalist Maurice Tamman to profile a number of prominent climate scientists that are working in several different ways to understand climate change. From portraiture to taking photographs in the field of their work it was a several month long project leading to a designated microsite and landing page leading to six profiles of scientists from all over the world. This project was designated “Best Multimedia Project” for Reuters for the year 2021.